5 San Diego luxury agents had listed this property since 2014. Here’s how we sold it…
Albert Einstein said the definition of insanity is doing the same thing over again and expecting a different result. After not securing a buyer with 5 other agents, the seller’s realized a different approach was necessary.
San Diego has some of the best luxury agents in the country, but this time the owners understood the key to their property’s sale would stem from gaining the attention of high-net-worth buyers outside of the local San Diego market.
Jeff ‘s approach was unique but simple; tap into his network of ultra-luxury agent friends…
It’s likely you may not have heard of Jeff Toth, Director and Founder of LuxeAlly Real Estate, but he’s been quietly connecting international buyers with luxury Realtors in California for over a decade. Now Jeff’s leveraging his global network to sell San Diego homes.
It takes a village
With the help of Shawn Elliott, Director at NestSeekers International, frequent guest on CNBC’s Secret Lives of the Super-Rich, and Netflix Million Dollar Beach House, Jeff was able to reach a massive audience on social media, display the property at storefront locations in The Hamptons, NYC, Beverly Hills, Miami, and London, and access a coveted mailing of celebrities and AMX Black card holders.
Directly accessing HNW buyers around the World
Mandarin speaking buyers from LA, Irvine, and China
Emily An from Caimeiju Realty helped promote the property to her Mandarin speaking clients in Los Angeles, Irvine, and even China with frequent promotions in Chinese on Caimeiju.com and popular Chinese Language platforms like Sina Weibo and WeChat.
Dubai and London
Chris Boswell from CBLR is know for selling the most expensive residential property in Dubai. His team showcased the property on their social media pages and to their direct network of buyers in Dubai and London.
42 showings (85% from outside San Diego), multiple offers, and the eventual sale without a major price reduction.