Meet the Team

In 2020, Jeff partnered with Unicorn-backed tech brokerage sideinc.com to launch two boutique brands - LuxeAlly Real Estate and Caimeiju Realty. With his expertise in international and luxury real estate, Jeff is helping to bring the best of his global network to the fingertips of his real estate clients in San Diego.

Emily An leads the San Diego division of our sister company, Caimeiju Realty. Emily’s diverse background and bi-lingual experience allows us to better present our San Diego properties to California’s vast Chinese speaking communities.

Strategic advisor to LuxeAlly Real Estate. providing a data-driven approach to business planning, recruiting, technology implementation and marketing strategies.

Edward Wu is a successful tech entrepreneur, and CTO and Co-Founder at Side. He heads up the product and engineering team, developing and implementing best-in-class, proprietary agent and broker technology solutions. His goal is to help agents streamline processes and save time so they’re able to focus on high-value facetime with clients. Prior to Side, Ed was the Co-Founder at Vidyard, an online video platform for businesses. He holds a BS in Information Systems Science from Salve Regina University and is a proud al...

As Side’s Chief Broker Officer and Co-Founder, Hilary Saunders knows firsthand the growing pains associated with operating a real estate brokerage. Following a successful career in real estate litigation, Hilary leveraged her customer-service focused nature working as a Broker Associate with Coldwell Banker. In 2012, her entrepreneurial spirit led her to open a boutique brokerage in San Francisco, as well as a law firm focused on estate planning and real estate transactions. Hilary holds BA degrees in Communications,...